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Buying diamonds through the jewelers on the internet


Seems like yesterday (it was) when companies selling diamonds over the Internet were a novelty, but today there are literally thousands of such sites. This is how it works: You locate a diamond merchant on the web and look over a selection of stones. Full-color, high resolution images of the diamonds are displayed on your screen; the diamonds are graded by carat weight, cut, clarity, and color. You select the stone you like, enter your credit card numbers, and your diamond will by shipped.

Our major concern is the quality of the stone’s proportions. In my cyber travels, I find lots of “off makers” (poor proportion stones). I could tell they are taking rough stones, which if properly cut would have yield shy-carated diamonds, and creating full carat stones and in the process sacrificing sparkle for size.

In the process, they offer lots of full-carated diamonds and very few opportunities to “buy shy.” If you want a .90ct SI-I, I then don’t be pushed into a 1ct SI-I,G, unless you get it for the .90ct price and all the parameters of cut are at least Class II. In short, you’re forced to hunt for the needle in the haystack. Carefully consider the following pros and cons before you decide if it’s worth the search.

The scams:
Treated diamonds, every form of treated diamond is detectable by a lab, with the exception of a baked or heat-treated diamond.

Fake or duplicate certificates, diamonds are popping up all over the countries that don’t match their certificates. A lot of people believe that if a diamond has been graded by a third party, there is no need to have it independently checked when you get it. What good is a certificate that says a diamond is great if it doesn’t match the diamond?

“Hot” diamonds, another quick hustle online vendors use is selling diamonds they haven’t paid for and never plan to pay for. In the jewelry industry, diamonds are routinely handled on consignment. This means the owner loans diamonds to a retailer, with the agreement that he will paid when the retailer sells the stone. But the dishonest vendor sells the diamond online below his cost to attract a quick sale, but never pays his supplier. In a few months, he declares bankruptcy and the spoils are hit. In this case, you might get a nice diamond at an unbelievably low price, but not for long. 

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